{"id":51,"date":"2015-09-17T18:25:38","date_gmt":"2015-09-17T18:25:38","guid":{"rendered":"http:\/\/localhost\/developmentstudies\/agricultural-marketing\/"},"modified":"2015-09-17T18:25:38","modified_gmt":"2015-09-17T18:25:38","slug":"agricultural-marketing","status":"publish","type":"page","link":"https:\/\/www.cssh.sua.ac.tz\/developmentstudies\/agricultural-marketing\/","title":{"rendered":"Agricultural Marketing"},"content":{"rendered":"<h3><i>AEA 202: Agricultural Marketing (2 Credits: 50 Lect. 20 Sem. 0 Pract.)<\/i><\/h3>\n<p align=\"justify\"> Prerequisite: AEA 101<\/p>\n<p style=\"text-align: justify;\">Content<br \/> The agricultural marketing concept. Marketing functions, principles, problems and possible improvements. Types and characteristics of marketing agents. How can one become a marketing agent? Agricultural marketing management: planning, implementation and controlling the marketing efforts. Evaluating marketing structure and efficiency. Market information system. Researching and selecting marketing opportunities. Developing market strategies. The role of the marketing\/extension officer. Case studies in agricultural marketing. Co-operative organisations: Reasons for formation of co-operatives. Conditions favouring successful establishment of co-operatives. Different types of co-operatives: Producer, marketing, credit and multipurpose co-operatives. Framework of co-operatives in Tanzania. Co-operatives, merchants and the government. History of agricultural marketing boards. Classification and functions of marketing board: exports, food-marketing board. Failures of marketing board. Justification for the persistence of marketing board. Link between co-operatives and commodity development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AEA 202: Agricultural Marketing (2 Credits: 50 Lect. 20 Sem. 0 Pract.) Prerequisite: AEA 101 Content The agricultural marketing concept. Marketing functions, principles, problems and possible improvements. Types and characteristics of marketing agents. How can one become a marketing agent? Agricultural marketing management: planning, implementation and controlling the marketing efforts. Evaluating marketing structure and efficiency. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":68,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-51","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agricultural Marketing - Department of Development and Strategic Studies | Sokoine University of Agriculture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cssh.sua.ac.tz\/developmentstudies\/agricultural-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agricultural Marketing - Department of Development and Strategic Studies | Sokoine University of Agriculture\" \/>\n<meta property=\"og:description\" content=\"AEA 202: Agricultural Marketing (2 Credits: 50 Lect. 20 Sem. 0 Pract.) Prerequisite: AEA 101 Content The agricultural marketing concept. Marketing functions, principles, problems and possible improvements. Types and characteristics of marketing agents. How can one become a marketing agent? Agricultural marketing management: planning, implementation and controlling the marketing efforts. Evaluating marketing structure and efficiency. 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